ItsYourDesigns was founded in Lisbon in 2015 by a designer who believed that most agency websites were beautiful portfolios hiding mediocre processes. We started this studio to prove that great design is not about aesthetics alone — it is about making every pixel serve a purpose.
Our team of seven includes two UI/UX designers, two front-end developers, an illustrator, a project manager, and a conversion strategist. We keep the team small because every project gets the full team's attention — not a junior designer supervised by someone who actually knows what they're doing.
We have designed and launched over 280 websites for brands across Portugal and Europe: luxury hospitality, fintech, e-commerce, SaaS, professional services, and cultural institutions. Our clients return because we build websites that perform — not just websites that win design awards (though they do that too).
Every project follows the same rigorous four-phase process. Every decision is documented. Every design is approved before development begins. And every site loads in under two seconds, scores 90+ on Lighthouse, and comes with complete handover documentation.
Purpose Over Prettiness
Every design decision must answer "why." Decoration without function is waste. We create beautiful work — but beauty is a byproduct of solving the right problem well.
Approval Before Action
You see and approve wireframes, mockups, and prototypes before we write code. No surprises at launch. No "that's not what I imagined." Ever.
Performance Is Not Optional
Every site loads in under 2 seconds, scores 90+ on Lighthouse, and works flawlessly on every device. Speed is designed in from the first wireframe.